Hand-finished necklaces, bridal sets and everyday gold, crafted at BIS-hallmarked purity and backed by a family name Selud has trusted for years.
916 Hallmark GoldCertified 22K purity on every single piece we sell.
Every design below is available for home preview — add your favourites to the cart and our team will confirm live weight and pricing before dispatch.
Every item is BIS hallmarked and weighed in front of you at the counter.
Our karigars finish each setting by hand, the way three generations before them did.
Transparent daily rates and a lifetime exchange policy on every purchase.
"A bride doesn't wear gold to be seen. She wears it so her mother's mother is remembered in the room."
— On Designing The Ranihar Collection
The Ranihar I bought for my daughter's wedding was even better in hand than in the photos. Perfect finish.
Bought my mangalsutra here — honest weight, honest making charges, no pressure to overspend.
Third generation customer of this shop. Their bangles are the reason my whole family only shops here.
Photos never quite capture how gold catches the light. Step into our Selud showroom for a private viewing, or message us on WhatsApp for a home preview.
Open all days for private appointments and walk-ins.